Roblox
‘Endless’
I had the opportunity to build a brand from the ground up. All of the brand work centers around the idea that Roblox is more than just the millions of games on its’ platform. It’s about the endless fun you can have with friends.
First, we launched the anthem film ‘Lift Off’, showing the endless fun friends can have with each other on the platform.
Then, we created a content stream that brings to life endless fun in the most unserious way.
The playbook lives all the way from brand to user acquisition to product.
Netflix, Ice Spice, Adidas, Charli XCX and more came through and a new form of partnerships was created.
On social, we rallied the community and highlighted the endless ways they play together.