Ivan Djayaputra    Director, Brand Creative    Email    Resume
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RETHINK OUR INFLUENCE


The brief: Show up as a brand for AAPI creators during a tumultuous time for the community.
The AAPI Community has been dogged by the Model Minority myth for years. Too often in media, Asians are only represented in very specific ways, as “Good Influences.”
Rethink Our Influence celebrates AAPI instcreators who are breaking the mold and pushing culture forward on the platform by breaking a stereotype. By redefining what “Asians are good at”.