"More Together" aims to celebrate the connections and stories of real people who share their moments of joy using Facebook Groups. Facebook’s brand campaign shows we can all do more together when people come together to share advice, support, and inspiration. Whatever you are into, there is a Facebook group for you.
Facebook app needed a new universal look and feel, a full brand system that would capture the essence of the product and reflect the brand belief that people can do more together than alone.
The brand system flexes across tonal ranges from serious to playful and anything in between. An identity that feels dynamic and human; positioning Facebook as a platform for action and celebrating the people who use it.